Form Factory

Form Factory is a Czech network of modern fitness clubs operating primarily in Prague, Brno, and Ostrava. It offers a wide range of services – from professionally equipped gyms and group classes (Les Mills, yoga, CrossFit) to wellness zones (saunas, hot tubs). Clients can manage their membership and reservations via a mobile app. Form Factory targets an active lifestyle and quality customer service for individuals and businesses.

Website visitors often asked the same things – opening hours, access to other branches, or membership cancellation. Customer support was overwhelmed with repetitive inquiries that delayed resolution of more complex requests. Scaling would have meant hiring more people, which we wanted to solve more efficiently.

By deploying Kanbu.ai, we improved customer service thanks to more than 85% accuracy of instant responses and significantly reduced the team's workload. The AI assistant also delivers a more personal approach by working with individual conversation history. The solution is fully scalable and ready for expansion to all EU countries where Form Factory operates.